Sales development courses

Business Writing - 2 days

 This course is suitable both for inexperienced writers who wish to gain confidence in their use of the written word and for experienced business writers who wish to enhance their skills.

Course Objectives

Participants will acquire the skills to:

• Approach business writing systematically
• Plan and structure written communication according to its purpose
• Adopt a clear direct style of writing
• Continue to improve the clarity, fluency and organisation of writing after the course
• Identify the problems of communicating through writing
• Ensure their writing shows the right attitude to the reader
• Write a business letter and report
• Take minutes and write these up coherently and accurately
• Use the fog index (a measure of readability)